Posts in Red2 Updates

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RED2 Digital Solution mời LinkedIn đến Việt Nam lần 2 vào tháng 10

September 18th, 2017 Posted by LinkedIn, Red2 Updates 0 comments on “RED2 Digital Solution mời LinkedIn đến Việt Nam lần 2 vào tháng 10”
Theo ông Luke Janich, CEO của RED2 Digital Solution, chuyến viếng thăm lần này của LinkedIn sẽ là cơ hội lớn cho nhiều doanh nghiệp Việt Nam trong việc giải mã bài toán hóc búa: Làm sao để tiếp cận được đúng khách hàng tiềm năng. Nghiên cứu của Roi Research vào năm 2016 cho biết, có 59% những người được hỏi nói rằng LinkedIn là tài khoản quan trọng nhất của họ trong các trang mạng xã hội. Nền tảng của LinkedIn cũng gần giống với Facebook và những mạng xã hội khác. Tuy nhiên LinkedIn được sử dụng chủ yếu bởi các doanh nghiệp và những cá nhân chuyên nghiệp với mục đích tuyển dụng, tìm kiếm việc làm và mở rộng cơ hội kinh doanh. Ngắn gọn hơn, LinkedIn là mạng xã hội tương tự như Facebook nhưng chủ yếu được dùng để phục vụ cho công việc thay vì giải trí. linkedin_logo1-56b090895f9b58b7d0241592 Hiện nay, LinkedIn đã có hơn 200 triệu thành viên trên toàn thế giới. Thông qua mạng xã hội này, người dùng không chỉ tạo được mối quan hệ với bạn bè, đồng nghiệp mà còn có thể kết nối với những người chưa quen biết. Có nhiều mối quan hệ sẽ giúp bạn mở rộng cơ hội nghề nghiệp, phát triển công việc và sự nghiệp. Xây dựng thành công thương hiệu cá nhân trên LinkedIn sẽ mang lại nhiều lợi ích cho bản thân người dùng và công ty. DSC3547-1024x683 Bởi LinkedIn là mạng xã hội nghề nghiệp nên thành viên trên đó đa phần là những người đã đi làm, bao gồm từ CEO, giám đốc cho đến nhân viên các công ty, tập đoàn, nếu thực hiện quảng cáo trên LinkedIn, doanh nghiệp của bạn sẽ có nhiều cơ hội hơn trong việc tìm kiếm ra các khách hàng quan trọng, khách hàng tiềm năng,… DSC3533-1024x683 Dự tính, chuyến viếng thăm Việt Nam lần này của ông Akshay Bajpaee – Trưởng phòng Quan hệ đối tác khu vực Châu Á Thái Bình Dương và ông Jassiel Dcouto – Giám đốc chiến dịch của LinkedIn sẽ diễn ra vào cuối tháng 10 năm 2017. Tiếp tục những thành công ban đầu của chuyến kí kết đối tác phân phối quảng cáo độc quyền vào tháng 7 vừa qua, LinkedIn và RED2 sẽ tổ chức thêm nhiều cuộc hội thảo hơn nữa để các doanh nghiệp, marketer Việt Nam hiểu rõ thêm về mạng xã hội này, về kinh doanh B2B, bí quyết đưa những thông tin về sản phẩm, dịch vụ đến được các đối tác quan trọng hiệu quả hơn Facebook, Google và các mạng xã hội khác,… DSC3550-1 RED2 Digital Solutions là agency chuyên mang đến cho doanh nghiệp những nền tảng kỹ thuật số tiên tiến và đầy sáng tạo, kết nối các marketer, khách hàng cũng như công tác tuyển dụng hiệu quả hơn. Không chỉ là đối tác phân phối quản cáo độc quyền với LinkedIn, RED2 còn là đại diện quản lý kênh truyền thông mạng xã hội cho Reebok tại 6 thị trường Đông Nam Á. ^1CD72B978B3B3FB7D9B11DAF58655E46D3C1ED0060808578AB^pimgpsh_fullsize_distr

Ông Luke Janich – CEO của RED2 Digital Solution đã có kinh nghiệm 5 năm ở vị trí giám đốc điều hành cho dự án iProspect tại Singapore.

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Ông Oliver Woods, Giám đốc Chiến lược Kỹ thuật số và Mạng xã hội của RED2.

Mọi chi tiết thắc mắc về chuyến viếng thăm của LinkedIn tháng 10 này, vui lòng liên hệ lukejanich@red2digital.com.vn hay truy cập vào red2digital.com.vn.

Mia Trần

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(Block) chain reaction: A new model for marketing?

August 14th, 2017 Posted by Red2 Updates 0 comments on “(Block) chain reaction: A new model for marketing?”

What does blockchain technology have to do with marketing? Potentially a lot.

In the financial sector right now, there’s one word on everyone’s lips: blockchain. As a technology, it may not sound revolutionary to start with. It’s basically a fully-transparent, shared database of transactions. Simple enough, right?

What’s got people excited is something else: security. It’s why so many financial companies are harnessing the power of blockchain—and, some are already using it to transfer huge amounts of money and data. IBM’s recent survey of industry leaders even predicts that two-thirds of all companies will be using blockchain in only three years’ time.

You might say, “well this is all well and good for finance, but what does blockchain mean for marketing?” And you’d be right. But if you dig deeper, it’s clear to see that blockchain could revolutionize our industry too—it might just be a few more years down the line.

The new kid on the block 

One area of marketing is ripe for a revolution: ad delivery. This is where blockchain comes into its own.

There are marketers out there who still don’t use digital ads as part of their media mix. Even fewer know for sure whether their banners, social posts, or videos have been viewed—let alone if they’re converting as they should.

Why? Because ad delivery is so complicated. It’s why there’s so much guesswork, smoke and mirrors, and plenty of wishful thinking. Marketers put their trust in big agencies, but why should they when the biggest players—don’t always get it right?

Here, blockchain could be the solution.

A new model for marketing

Of course, we’re a long way off yet. But we’re already seeing some exciting applications of blockchain technology—and it’s promising.

Take adChain, a platform that has the potential to track and verify impressions across entire campaigns. They’ve started with a registry of reputable sites and are adding impression tracking, ad-delivery verification, and fraud detection. These are the features marketers want. The challenge now is adoption.

Another project, Basic Attention Token, harnesses the blockchain to solve the rising tide of ad-blockers. BAT serves viewers fewer, better quality ads—as well as being fully transparent and trackable. To top it all off, viewers are rewarded for their time through a small amount of digital currency.

We’re yet to see an industry-wide paradigm shift, but it’s hard to ignore that development’s picking up pace—and fast. BAT, for instance, recently sought funding and raised a staggering $35 million in only 30 seconds. And this is blockchain in its infancy.

It’s worth saying again that these developments are a way off yet. But, as ever, in our industry it always pays to be prepared. Many of us remember the digital revolution—and the great divide between the early adopters and the late arrivals.

So, I guess the question is: can you afford to miss out on the blockchain revolution?

Luke writes about technological advancements that help brands excel in performance. If he’s not busy running his day, you can find him out fishing.

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Luke Janich is CEO of RED².

*This article was originally published on Campaign Asia.

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LinkedIn signed exclusive partnership with RED² Digital Solutions in Vietnam

July 27th, 2017 Posted by Red2 Updates 0 comments on “LinkedIn signed exclusive partnership with RED² Digital Solutions in Vietnam”

RED² Digital Solutions has signed an exclusive partnership with LinkedIn in Vietnam. With over 450 million active members worldwide, 100 million in Asia alone, LinkedIn is a popular hub for professionals to stay up-to-date with the industry. Advertising on LinkedIn means marketers can directly reach decision-makers, influencers and the people that matter most to businesses everywhere.

RED² Digital Solutions will be LinkedIn’s sole partner for ad distribution in Vietnam. They will help brands to gain access to LinkedIn’s capabilities and their professional segments.

Luke Janich, CEO of RED², said, “We’re excited to be LinkedIn’s partner of choice in Vietnam at this incredibly exciting time. We’re starting to see more and more global brands entering the market – and we’re honored to be representing one of the world’s most notable tech brands.”

He added, “B2B and Enterprise brands are seeing impressive growth right now. For these businesses, LinkedIn is a powerful platform, helping them to engage the right customer at exactly the right time. With LinkedIn, we’re able to target highly specific segments: from business travelers and to directors, finance or IT professionals. As well as exclusive segments such as Entrepreneurs, Expats, Meeting and Event planners.”

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RED² x LinkedIn partnership launch event

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RED² x LinkedIn partnership launch event

In Vietnam, LinkedIn’s penetration has been rising year-on-year and it is now one of the nation’s top four social networks (Comscore, Vietnam 2016). It’s also becoming more popular with marketers as they seek a more premium advertising environment. For instance, LinkedIn’s lead adverts are driving the highest performance and ROI in the B2B segment right now. They are also some of the safest for brands, harnessing automated bots to create a fraud free environment. LinkedIn currently reaches more than 1.8 million professionals in Vietnam, offering unique opportunities for brand building, product marketing & B2B.

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RED² x LinkedIn partnership launch event

“With more than two members joining LinkedIn every second, we believe our exclusive partnership with LinkedIn offers an undisputed opportunity for Vietnamese professionals to take the next step in their performance marketing & digital transformation,” said Luke Janich, CEO of RED².

RED² Solutions offers businesses unique & innovative digital platforms to connect with employees, new hires & customers alike.

For more information, please email us at lukejanich@red2digital.com.vn.

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What's good, digital?: GoT, Spotify and Moving to Canada?

July 25th, 2017 Posted by Red2 Knowledge, Red2 Updates, WGD 0 comments on “What's good, digital?: GoT, Spotify and Moving to Canada?”

“What’s good, digital?” is a compilation of updates happening in the digital world over the week, curated by our team at Red2 Digital. Subscribe to our blog to receive bi-weekly newsletter (We won’t spam! Ain’t nobody got time for that) or simply tune into our Facebook and LinkedIn page!

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Who’s winning? Who’s losing?

With Game of Thrones season 7 premiering last week, it looks like every brand is trying to jump on the bandwagon. KFC made a lasting impression with a GoT themed TVC featuring their new product: chicken and rice.

More: Check out Coco-Cola fresh tunes and Home Depot’s messy week on Facebook!

Keeping up with the digital changes

Facebook rolled out Messenger Ads and brands can now create ads to appear in your inbox. Fret not, you will also have the options to hide and report ads as you deem! Currently available in beta mode in Australia and Thailand. We wonder when they will hit Vietnam’s shores!

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A little insight goes a long way!

Spotify has finally launched a service catered for advertisers – Spotify for Brands! It analyses users’ playlists and gather data about their personality, in return, Spotify would offer a playlist personalised for the users. Advertisers can optimize these data to target users based on their music taste i.e. a cooking enthusiast, a parent. How cool is Spotify building a people-based marketing strategy through your music playlist?

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More: 5 big character traits that decide consumer behaviors? Vietnamese are among the most sedentary in the world? 

Awesome digital case studies

Each week we’ll be drawing inspiration from some cool case studies with great ideas or smart uses of digital tactics. Check out two awesome Webby-winning campaigns from Qantas & Doctors of the World!

To view the full report on this week digital news, click HERE to subscribe & download. Please feel free to distribute and use it within your own organisation for training purpose. However, selling and making a profit out of this file is strictly prohibited.