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What's good, Digital?: Black is beautiful, sponsored GIF & automobiles showdown

August 10th, 2017 Posted by Red2 Knowledge, Social Media, WGD 0 comments on “What's good, Digital?: Black is beautiful, sponsored GIF & automobiles showdown”

“What’s good, digital?” is a compilation of updates happening in the digital world over the week, curated by our team at RED² Digital. Subscribe to our blog to receive bi-weekly newsletter (We won’t spam! Ain’t nobody got time for that) or simply tune into our Facebook and LinkedIn pages!

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Who’s winning? Who’s losing?

Winning

How often do you see The Rock rocking his day with an endless list of to-dos? No no, Fast and Furious doesn’t count. If you’re hungry (literally) and aspired to be a multitasker like him, come smell what the Rock is cooking with Siri!

More: P&G showcased powerful conversations of Black parents in America have long had to have “the talk” with their children. My Black is Beautiful takes on racial bias, a group started in 2006 to spark a broader dialogue about black beauty.

Losing

Having lost millions of ringgit over failed marketing, Datuk Seri Vida, 44-year-old lady boss of Vida Beauty often stars in her own cosmetic brand’s TVC. Why? She claims she trusts no one but herself to write and star in Vida Beauty’s advertisement. Unfortunately, DSV’s best-selling products of cosmetics were recently banned by the Health Ministry in Malaysia on safety grounds, urging the public to refrain from using several cosmetic products as they contain scheduled poisons. Yikes!

Keeping up with the digital changes

facebook-stories-share-publicly1 Facebook Stories unlocks public sharing

facebook-camera-platform1Facebook Camera Effects platform

A little insight goes a long way

Facebook has just announced its community update for Q3 of 2017. Are you part of the Instagram’s 250 million squad?

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GIF is getting increasingly popular as millenial’s favorite way to express feelings, just after Emojis. Hence, sponsored GIF is inevitable and this means that users who search for GIFs may be served a sponsored GIF within the messaging tab.

Talking tech is one thing, but have you tried cooking tech? Yes! Buzzfeed is rolling out their new Tasty One Top, an idiot proof cooking stove that connects to Buzzfeed’s newly launched cooking app, Tasty. The stove is predicted to be a hit among millennials since we’re pretty much foodie minus the actual investment in cooking, plus that pentagon shape is pretty much because Instagram.

Awesome case studies

In this week’s curation of great case studies, we bring  you an automobile showdown between Acura, Audi, Jaguar and Mercedes. One wins with AR technology, while the other two created very compelling stories. Watch and decide which one is your favorite?!

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To view the full report on this week digital news, click HERE to subscribe & download. feel free to distribute and use it within your own organisation for training purpose. However, selling and making a profit out of this file is strictly prohibited.

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What's good, digital?: GoT, Spotify and Moving to Canada?

July 25th, 2017 Posted by Red2 Knowledge, Red2 Updates, WGD 0 comments on “What's good, digital?: GoT, Spotify and Moving to Canada?”

“What’s good, digital?” is a compilation of updates happening in the digital world over the week, curated by our team at Red2 Digital. Subscribe to our blog to receive bi-weekly newsletter (We won’t spam! Ain’t nobody got time for that) or simply tune into our Facebook and LinkedIn page!

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Who’s winning? Who’s losing?

With Game of Thrones season 7 premiering last week, it looks like every brand is trying to jump on the bandwagon. KFC made a lasting impression with a GoT themed TVC featuring their new product: chicken and rice.

More: Check out Coco-Cola fresh tunes and Home Depot’s messy week on Facebook!

Keeping up with the digital changes

Facebook rolled out Messenger Ads and brands can now create ads to appear in your inbox. Fret not, you will also have the options to hide and report ads as you deem! Currently available in beta mode in Australia and Thailand. We wonder when they will hit Vietnam’s shores!

facebook-messenger-ad-hide

A little insight goes a long way!

Spotify has finally launched a service catered for advertisers – Spotify for Brands! It analyses users’ playlists and gather data about their personality, in return, Spotify would offer a playlist personalised for the users. Advertisers can optimize these data to target users based on their music taste i.e. a cooking enthusiast, a parent. How cool is Spotify building a people-based marketing strategy through your music playlist?

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More: 5 big character traits that decide consumer behaviors? Vietnamese are among the most sedentary in the world? 

Awesome digital case studies

Each week we’ll be drawing inspiration from some cool case studies with great ideas or smart uses of digital tactics. Check out two awesome Webby-winning campaigns from Qantas & Doctors of the World!

To view the full report on this week digital news, click HERE to subscribe & download. Please feel free to distribute and use it within your own organisation for training purpose. However, selling and making a profit out of this file is strictly prohibited.