Our leadership team

Luke Janich – CEO

Luke Janich is a seasoned digital marketing veteran with over 12 years experience in the digital performance marketing space.

Luke’s previous role was to oversee all of iProspect (Dentsu Aegis Network) digital performance marketing services out of Singapore. Luke has an extensive background in performance marketing across Asia Pacific and experience working with today’s leading brands. Originally from the United States Luke moved to Singapore in 2009 with a wealth of experience in Paid, Owned and Earned Media. Luke experiences range across many verticals from technology brands (Apple, Microsoft, Hewlett Packard, Nokia), finance brands (DBS, OCBC, PayPal, MasterCard), travel & hospitality (Starwood Hotels, Accor, Hilton), Consumer Packaged Goods (Proctor and Gamble, L’Oreal, Johnson & Johnson, LVMH), luxury brands (Prada, Chanel, and Tiffany’s) and leading ecommerce companies across APAC. He is an active leader in the area of performance marketing and has won over 20 Top Asia Pacific Industry awards in Mobile, Performance Marketing, SEO, Search, Digital and Analytics.

Oliver Woods – Director of Digital & Social Strategy

Oliver is an experienced digital strategist & strategic planner with more than 9 years of experience in advertising.

Oliver’s previous role was Social Media Director for Leo Burnett, where he oversaw Samsung’s social media strategy for Asia-Pacific, Middle East and Africa, in addition to leading integrated marketing projects for clients like PETRONAS, McDonald’s and Carlsberg in Malaysia. Oliver began his career building websites and providing social media consulting in New Zealand, and has subsequently worked in advertising & media agencies in Singapore, Australia & Malaysia. He has worked with clients in industries as diverse as finance (UOB, CIMB & Standard Chartered), Government (Australia, Malaysia & Singapore), telecommunications (Vodafone, StarHub, Celcom & SingTel), FMCG (Heinz, P&G, Unilever & Schweppes), food & beverage (Carlsberg, Johnnie Walker & Hennessey) and technology (Samsung, HP, Blackberry & Dell). Oliver has spoken at conferences in Melbourne, Kuala Lumpur & Singapore, and has guest lectured at Melbourne’s Strategic Planning Ad School, Singapore Polytechnic & National University of Malaysia.

From our Clients

“Red² Digital is a valued partner in our overall strategic marketing decisions. Red² brings international and best in class expertise to help us achieve our overall business goals.”

Ganesh Thanapal, Founder & CEO Indochine Wellness Company

“From the start we have seen the greatest impact partnering with Red². We have been able to achieve international expertise in online performance marketing and digital strategy. Their work focuses on effectiveness, targeting and measurement. Together we have helped drive memberships and boost California Fitness and Yoga Center – and changed the way the whole nation is discussing health and fitness online.”

Dane Fort, CEO California Fitness and Yoga Center