RED² Digital has been appointed as Reebok’s social media agency of record for six markets across Southeast Asia. This includes all social media responsibilities for Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.
The appointment came about following a competitive, multi-agency pitch with no incumbent and RED²’s Ho Chi Minh City office will take the lead on the account.
Headquartered in Boston in the United States, Reebok is looking beyond the US and Europe to increase its presence in the APAC region. By putting a passion for fitness at the heart of the brand, Reebok has grown into a global icon. They’re now looking to make an impact in the lucrative Southeast Asian market.
“We believe in the potential of fitness to transform lives – and we want to inspire even more people to take the first step on that journey. For many, that journey starts on digital and social media”, said Henry Quek, Commercial Director SEAPAC.
He added, “Reebok’s vision is captured in our Be More Human platform. It’s a movement of like-minded individuals who have chosen to embrace fitness and all that it bestows. For us, fitness is more than a physical activity to improve the body. By pushing ourselves to the brink and testing our limitations, we become better partners, leaders, parents – and better humans.”
He noted the importance of an agency partner that understands the passion and flexibility demanded by one of the world’s leading fitness brands – as well as today’s digital and social media landscape. “RED² shares our vision and complements our high-performance culture. It’s this ambition that makes Reebok, Reebok”, he added.
As the social media agency of record, RED² will handle all of Reebok’s social media marketing activities. From content creation and creative development through to cutting-edge analytics and CRM across the six markets.
Luke Janich, CEO of RED², said, “We’ve seen Reebok’s global footprint increase over the past few years and, to build on this we’re excited to have been chosen to work with a brand that’s as international and iconic as Reebok. The promise of social media is that we can talk to exactly the right people at the right time. In partnership with Reebok, we’re going to build an active and engaged community around their brand – and we’re looking forward to being part of the adventure.”
Oliver Woods, RED²’s Director of Digital and Social Strategy, added, “Reebok’s brand resonated with all of us: the rich heritage, great products and the uplifting Be More Human platform. Our focus now is to bring out our excitement and passion in the work we deliver around the region.”
The first campaigns went live in June 2017.